Buyer checklist
Website Due Diligence Checklist
Before you pay for a website or online business, work through what to verify in the numbers, the listing, the seller and the payment. This checklist brings all four together in one place.
Quick answer: Check the revenue and traffic evidence, the seller’s verification badges, what’s actually included in the sale, and how your payment is protected, before you approve anything.
Reviewed by the Durqo Marketplace Team · Updated September 2026
Four Areas to Check
Financial and traffic evidence
Listing and seller trust signals
Operational and legal readiness
Payment and handover protection
Available evidence varies by category and by what the seller has submitted or connected.
The checklist
Work through each group before you pay.
Financial and traffic evidence
- Up to 12 months of revenue evidence, ideally with supporting screenshots rather than one typed-in number
- Whether Google Analytics is a live, auto-updating panel or self-reported numbers with proof screenshots
- Google Search Console data: total clicks, impressions, indexed pages and average CTR
- SEMrush or Ahrefs data, where available: authority score, backlinks, keyword rankings
- Whether the income trend is stable, growing, or declining over the reported period
Listing and seller trust signals
- A "Google Analytics Verified" badge, meaning Durqo checked a connected property against the listing's claims
- A "Reviewed by Durqo" tag on individual data cards, a separate signal from general listing review
- A Verified Seller badge, meaning the seller's identity document was reviewed (separate from listing review)
- The listing's Comments thread, for questions other buyers already asked and how the seller answered
- Domain age, authority score and indexed-page counts, where shown for the category
Operational and legal readiness
- A clear description of how the business actually runs day to day, not just its numbers
- Which assets are explicitly included: domain, hosting, source code, content, social accounts, SOPs
- Whether any included account (advertising, affiliate, merchant) is actually transferable under that platform's own terms
- Any single-source dependency: one traffic channel, one client, one supplier, or one key relationship
- Agreed post-sale support, if any, and for how long
Payment and handover protection
- Which payment method applies to this listing: card via Stripe, BDT via SSLCommerz, or Escrow.com
- That your payment is held (by Durqo, or independently by Escrow.com) until you approve the transfer
- That your order gets its own Transfer Room checklist to track each asset as it's handed over
- How to report an issue if a transferred asset doesn't match what was agreed, before approving
Durqo’s listing review helps improve the quality and clarity of listing information, but it does not replace this checklist or your own independent due diligence.
After you pay
Due diligence doesn’t stop at checkout.
Once payment is confirmed, keep checking as the assets actually change hands.
- Payment confirmed
- Transfer Room opens
- Seller transfers each asset
- You check and approve
If an asset is missing, incorrect or inaccessible, report the issue before approving the transfer. On an Escrow.com purchase, this same check happens through Escrow.com’s own process instead.
Whichever payment method you used, don’t approve the transfer until you’ve actually checked every included asset works the way it was described.
Questions
Frequently asked questions.
Using this checklist
If something doesn't check out
Ready to review a listing?
Work through this checklist against a real listing before you make an offer.