What's the simplest way to estimate a starting price?

A common industry approach is to multiply your average monthly net profit by a multiple, then adjust that multiple up or down based on income stability, traffic diversification, SEO strength, verification, and owner dependency. This is a general rule of thumb, not a guaranteed sale price.

Is revenue or profit the better number to value?

Most valuation approaches for content and affiliate websites use net profit (revenue minus real operating costs), not gross revenue, since profit reflects what a buyer actually takes home.

How can I support a higher valuation before I list?

Connect Google Analytics and Search Console where possible, submit clear revenue evidence, and describe your traffic sources and operating routine in detail.

Does Durqo's listing review affect my valuation?

Listing review checks your submission for accuracy and completeness before it goes live, which supports buyer confidence, but it isn't an independent appraisal or a guarantee of your asking price.

Can I change my asking price after I list?

You control your listing's price. If your figures change, or you don't see interest at your current price, you can update your listing to reflect it.

Valuation guide · Bangladesh

How Much Is a Website Worth in Bangladesh?

There’s no single number. A website’s value comes from its income, how stable and diversified that income is, its SEO strength, and how well the numbers behind it can be verified. This guide walks through how that value is typically estimated.

Quick answer: Most buyers value a website as a multiple of its average monthly net profit, then adjust that multiple based on income stability, traffic sources, SEO strength and how verified the numbers are.

Reviewed by the Durqo Marketplace Team · Updated September 2026

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Profit multiple, adjusted for riskVerified evidence supports a higher priceFive factors buyers actually weigh

A Simple Example

Illustrative only, using a widely-cited industry rule of thumb, not a Durqo valuation or a guaranteed sale price.

Average monthly net profit$1,000

Common multiple range24x–40x

Roughly $24,000–$40,000

Illustrative range only

Actual sale prices vary widely based on buyer demand, growth trajectory, risk factors and how well the listing’s numbers are verified. This is not professional valuation advice.

The common approach

Profit multiplied by a risk-adjusted number.

Across online business marketplaces, the most commonly cited starting point is: average monthly net profit, multiplied by a number that reflects how risky or stable that income looks to a buyer. A site with steady, diversified, well-documented income typically sits toward the higher end of a category’s typical multiple range; a site with a shrinking, unverified or single-source income typically sits toward the lower end. Multiples also vary by category: a subscription SaaS business with predictable recurring revenue is often valued differently from a content website earning mostly from display ads or affiliate commissions. This is a widely-used rule of thumb, not a formula Durqo applies to your listing or a guarantee of what a buyer will pay.

What moves the multiple

Five factors buyers actually weigh.

Income stability and trend

A steady or growing 12-month income history is generally worth more than the same average with a declining trend or one large, unrepeatable spike.

Higher, more consistent income supports a higher multiple.

Traffic and income diversification

Traffic from several sources (organic search, direct, social, email) and income from more than one stream is generally considered less risky than depending entirely on one channel.

Diversified sources reduce buyer risk.

Domain age, authority and indexed pages

An older domain with an established authority score and a healthy number of indexed pages is generally viewed as a more durable SEO asset than a newer, thinner site.

Stronger SEO fundamentals support a higher multiple.

How well the numbers are verified

A listing backed by Google Analytics, Search Console, SEMrush or Ahrefs data, and clear revenue evidence, gives a buyer more confidence than self-reported figures alone.

Verified evidence supports the price a buyer is willing to pay.

Owner dependency and operating effort

A business that runs with documented processes and light day-to-day involvement is generally easier for a new owner to take over than one that depends heavily on the current owner's personal skills or relationships.

Lower owner dependency supports a higher multiple.

Backing up the number

Evidence is what makes a price credible.

A price is only as convincing as the evidence behind it. Before you set an asking price, line up:

Up to 12 months of revenue evidence, with supporting screenshots
A connected Google Analytics property, where possible, for a live panel and a GA Verified badge
Search Console, SEMrush or Ahrefs data, where available
A clear description of your traffic sources and how the business is operated
Seller identity verification, for a Verified Seller badge
An honest account of any single-source dependency or declining trend

Durqo’s listing review checks your submission for accuracy and completeness, which supports buyer confidence, but it is not an independent appraisal of your business or a guarantee of your asking price.

Questions

Frequently asked questions.

Valuation basics

No. Durqo doesn't run a valuation calculator or set your asking price. You decide your own price when you list, informed by your income history, the factors on this page, and what comparable listings in your category are asking on Durqo.

Improving your price

Keep exploring

How to Sell a Website in Bangladesh How to Verify Revenue and Traffic Before Buying Website Due Diligence Checklist for Buyers